How to Use Current Trends and Interests to Make Better Casual and Hyper-Casual Games?

The competition among mobile games is quite intense, especially for those making casual and hyper-casual games. Every day, there are thousands of new games and apps launched aimed at casual and hyper-casual gamers, making it really hard to grab the attention of new players and even harder to keep them interested for long periods.

So, how can developers of mobile games improve their chances of success? Some developers have found success by paying attention to broader social trends and designing games that resonate with the people interested in these trends. But how do you spot these trends easily? And how can you tell which trends will catch on with gamers?

From TikTok trends to dominating the app store

TikTok, the platform known for short video clips, is a major influencer in the realm of entertaining content. It has quickly become the go-to place for viral content. Here, not only are major trends shared, but they are also created. TikTok's connections with the gaming community are notable—gaming is one of the fastest-growing categories on the platform, with a growth rate of 2.3 times from 2021 to 2022, according to TikTok's internal data.

If you're a developer who has already tried using video content, like video ads, you'll know how valuable this format can be. The TikTok community uses engaging short videos to present their unique spins on games, whether they are funny or instructional.

Recently, many developers of casual and hyper-casual games have been tapping into TikTok's hottest trends to design new games that not only attract gamers but also entice viewers who follow viral content. This approach has led to the creation of games that are timely, relevant, and engaging, making them more likely to succeed in a crowded market.

By staying tuned into platforms like TikTok, developers can keep their finger on the pulse of what's current and popular. This doesn't just help in creating games that are in line with the latest trends, but it also aids in marketing them. When a game reflects a current trend, it's more likely to get noticed and shared among users who are already talking about that trend.

Moreover, understanding the kind of content that goes viral on TikTok can give developers insights into the types of gameplay, themes, and visuals that capture people's attention. It’s about more than just following trends; it’s about understanding what makes them tick and applying those elements to game development.

In addition to leveraging trends, understanding player motivations is crucial. Why do people play casual or hyper-casual games? Often, they are looking for quick entertainment, stress relief, or a way to pass the time in short bursts. Games that are easy to play yet offer varying degrees of challenge and reward can meet these needs effectively.

Furthermore, incorporating elements of social sharing and competition, like leaderboards or challenges that can be shared on social media, can help increase engagement and retention. These features tap into the social nature of gaming and can make games more enjoyable and challenging.

Finally, iterative testing and feedback are key in refining a game. By releasing early versions and soliciting player feedback through beta tests or early access stages, developers can fine-tune gameplay, fix issues, and adjust game mechanics based on real user experiences.

By combining a keen awareness of trending topics and deep insights into player psychology with robust testing and development strategies, developers can increase their chances of creating successful casual and hyper-casual games that stand out in a highly competitive market.